We piloted our Circulayo Flow pre-beta version, for tracking the beer cups at the Derby LIVE Marketplace Beer Festival 2021. The pilot was a “phenomenal success”. During the five-day Beer Festival, more than 7,500 drinks were served using less than 4,000 reusable cups which was tracked by our Flow platform. This resulted in a return rate of 99%, a refill rate of 48%, and 152kg of single-use plastic being saved from landfill. We deployed our pre-beta version Till Kiosks and the Smart Bins for tracking the usage and journey of each cup used by the attendees of this event.
Every item, such as a reusable cup, is uniquely identifiable via a QR code, which enables Flow to track the item throughout each repeat journey along its value chain — point of sale, disposal, collection, washing, and redistribution. This process is called full-loop traceability.
“You’ll notice we are not drinking out of commemorative glasses, but we are drinking out of a glass that is not single-use plastic... which is something really good, and something really good for Derby.”
— Robin Wood, Derby Mayor
The success of this pilot comes at a crucial stage in the global war on climate change. Circulayo Flow is designed to facilitate this dramatic change by using technology to power a system where reusable packaging is just as easy and cheap to use as single-use disposables. With Flow, our goal is to give the consumers a choice of simply using the item and disposing of it without worrying about selecting the correct bin.
In the near future, Flow will also integrate with material recovery facilities and street-level waste/recycling bins, creating a digitally connected infrastructure capable of tracking a wide range of reusable packaging.
