Digital Product Passports (DPP) is a technological solution in the pursuit of a more sustainable and eco-friendly world. It offers a digital twin of physical products that provides detailed information on the product's life cycle.
DPPs aim to transform not only how we manage product life cycles but also how we perceive our role in the consumption and waste management ecosystem.
What are Digital Product Passports?
A DPP is a comprehensive record that captures and records a product's journey from beginning to end. The DPP includes detailed information and data on the materials used, manufacturing processes, carbon footprint, and instructions on how to repair the product.
In addition to these details, the DPP also provides guidelines on how to dispose of the product responsibly at the end of its lifespan. This helps consumers and stakeholders understand the environmental impact of the product and make informed choices about its usage.
To make it easier for consumers and stakeholders to access this information, QR codes or RFID tags are often embedded in the product itself. These codes allow users to scan the product and access the passport at any time. By providing a transparent view of the product's lifecycle, the DPP helps promote sustainability and responsible consumption.
Are Digital Product Passports Needed?
The short answer, yes. DPPs contribute to creating an efficient circular economy - providing businesses and consumers with vital information about their environmental impact and carbon footprint.
The current linear economy model (take-make-dispose) has proven to be unsustainable for our planet, environment and ourselves. Transitioning from a linear economy to a circular economy will make a difference against climate change, and DPPs can make the transition easier.
DPPs can enhance products that are designed to extend their lifecycle or think about their next life. With an increase in consumers demanding transparency about the products they purchase, DPPs empower consumers with this knowledge.
They provide easily accessible and reliable information about a product and its environmental and social impact, which can enhance recycling and reusable processes. For businesses, they can demonstrate compliance with regulations on product sustainability and waste management.
Circulayo and Digital Product Passports
At Circulayo, we provide a full reusable packaging solution with our technology; The Flow Platform and AppNostic.
Our Flow Platform enables a closed-loop approach to supply chains, infusing sustainability at every stage. By tracing packaging at every stage of the life cycle, the Flow Platform can provide information and updates about a business' sustainable impact. This links to our AppNostic which provides real-time statistics on a consumer's impact.
AppNostic provides on-the-go information to consumers about their sustainable impact and savings. Our AppNostic is an advanced DPP, informing them of the product's lifecycle and the next steps of the product.
With customisable features and rewards, businesses can communicate and promote sustainability to their customers, showing their carbon and plastic savings. Customers can learn about the reusability of the product they are using, promoting a circular economy and guiding them towards reuse.
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