Picture a packed stadium, thousands of fans cheering along for their favourite team or musician, with an electric atmosphere. But once the end has arrived, what's left behind? A sea of single-use waste - from cups and food containers to merchandise packaging. All of which end up in landfills.
Event venues, from stadiums to concert halls, are under growing pressure to reduce waste and adopt sustainable practices. Consumers are paying attention too, with 88% of consumers being more likely to be loyal to a company that supports social and environmental causes.
That's where AppNostic comes in. An app-free platform for businesses and venues to connect with fans on reusable packaging. Instead of seeing sustainability as a burden, venues can encourage fans to become active participants in the solution.
Why Consumer Engagement Matters in Sustainability
Today’s consumers expect more than just a great game or concert - they want to support eco-friendly venues that align with their values.
76% of consumers are trying to play their part and they expect brands to do the same.
Fans care about their impact and want to take part in initiatives that make a difference.
Engaging consumers in reuse programs fosters brand loyalty and creates positive PR opportunities.
Venues that embrace sustainable event solutions not only reduce waste but also enhance the overall customer experience. When sustainability feels interactive, fun, and rewarding, fans are more likely to participate.
An example of getting fans involved is Coldplay's 'Music of the Spheres World Tour'. They used green technologies to reduce their CO2 emissions, waste, and energy - setting new standards and examples for tours and sustainability.
How AppNostic Boosts Engagement with Reusables at Events
Traditional reusable packaging programs often fail due to multiple barriers, with customers not wanting to download an app, register an account, or change their habits to return a cup.
With AppNostic, venues can eliminate this issue to make their reuse systems seamless and engaging. AppNostic can provide:
Frictionless Experience
No app downloads, no hassle - customers just use their phone to scan the QR code and access the AppNostic.
Fans can view the nearest return points, rewards, and more.
Works across all stadiums, arenas, venues and more to create a unified reuse system.
Gamification & Rewards
Offer discounts on food, drinks, or merchandise for being sustainable and returning reusables.
Create a community with competitions and giveaways.
Show the real-time impact of customer impact and savings for reusables.
Data & Transparency
AppNostic isn't just for customers, businesses also benefit from:
Insights into the content customers are engaging with the most.
Live tracking to reinforce venue sustainability commitment.
Proof of engagement for sponsors and partnerships.
Make changes to the AppNostic content based on the data you receive to ensure you're providing the best experience for your customers.
Switching to reusable packaging isn't just about reducing environmental impact. It also gives businesses a competitive advantage whilst improving customer experience and long-term profitability.
Fans don't just want to go to an event, they want to feel like a bigger part of something. By integrating reuse technology like AppNostic, venues can make sustainability easy, engaging, and rewarding.
Ready to take the next step with AppNostic at your venue? Get in touch! Book a demo to see how AppNostic can drive engagement with a customised experience! Stay in the loop of Circulayo updates with our newsletter.
