Having a reuse system in place is only half the battle - getting customers to actually use it is where the real challenge lies. Many businesses invest in reusable packaging or cup programs, only to find that participation remains low. The problem? Lack of awareness, unclear messaging, and customer habits that are hard to break.
A strong marketing strategy doesn’t just inform customers about a reuse system - it makes them want to participate and adapt healthy habits.
Key Takeaways:
A reuse system will fail if customers don’t know it exists or how to use it.
People are more likely to participate when there’s a clear benefit.
Collect feedback and data to make improvements your customers want!
Make Your Reuse System Easy to Understand
Customers should recognise that a reuse system is in place and understand how to use it without confusion. The marketing should be clear for customers to understand, if they don’t, then they’ll find somewhere else that is easier or revert to single-use.
Ensure you:
Make reuse impossible to miss – Use bold, eye-catching signage at checkout, return stations, and on packaging.
Keep instructions simple – Use short, clear steps and avoid complex or technical language.
Use visuals – Icons, diagrams, or short videos can quickly show customers what to do.
Train staff to reinforce the message – Employees should confidently explain the system and encourage participation.
Place reminders in key locations – A quick reference guide near return points can answer common questions and reinforce behaviour.
Customers need to see the same messaging across all touchpoints - whether it’s in-store, on social media, or in email communications. Reinforce the benefits of reuse regularly and keep engagement high with fresh content, updates, and customer success stories.
The more normalised the system becomes, the more customers will adopt it as part of their routine.
Implement Digital Tools
Technology plays a crucial role in making reuse seamless, convenient, and trackable. One of the biggest challenges businesses face is getting customers to engage without adding extra steps or complications. That’s where AppNostic comes in.
Unlike traditional app-based solutions that require downloads and logins, AppNostic is a consumer engagement platform that enhances the reuse experience. Customers simply scan the QR code to access promotions, discounts, participating locations, sponsors, and more.
By integrating incentives and useful information, AppNostic keeps customers engaged and motivated to participate in reuse programs. You can also use AppNostic to let customers know what to do next with their reusable and where to return it.
Beyond customer convenience, AppNostic also provides real-time insights that help businesses refine their reuse programs. By analysing return rates, usage patterns, and customer behaviour, businesses can identify what’s working and where adjustments are needed. This data-driven approach ensures that reuse systems aren’t just launched but optimised for success.
People are more likely to engage in reuse when there’s something in it for them. Offering rewards - like discounts, loyalty points, or exclusive perks - creates an extra layer of motivation. Gamifying the experience with challenges, leaderboards, or milestone rewards makes participation feel fun rather than like a chore.
Customers also love to see their impact, so showcasing stats like “Together, we’ve saved X cups from landfill!” reinforces their contribution and builds a sense of community around reuse.
Engage and Improve: Stories and Feedback for Growth
Want to really connect with your customers? Share their stories! People are naturally drawn to success, so highlight the positive impact your reuse has had using data. Use social media, newsletters, and even in-store displays to showcase those wins. It's a fantastic way to inspire others and build a sense of community.
And here's a crucial tip: listen to your customers. Their feedback is gold. Regularly ask for their thoughts on what's working and what could be improved. Then, take that feedback and act on it! Simplify processes, adjust incentives, or refine your communication. Demonstrating that you value their opinions will keep them engaged and coming back for more.
A reuse system won’t succeed without strong marketing. Making it visible, easy, and rewarding is essential for getting customers on board. Leveraging tools like AppNostic can remove barriers and enhance participation.
By investing in clear communication, incentives, and partnerships, you turn reuse from a nice idea into an everyday habit.
Ready to make reuse work for your business? Start by making it easy, fun, and rewarding for your customers! Contact us today or book a demo.
